Building Your Media List - Yes, You Need One!

Learning to Blow Your Own Horn (Part Two) with PR Guru Lizzy Shaw

Thursday, April 29, 2010 7PM

Sponsored by Tungle

At The Coloft, Santa Monica, CA

7:00-7:30PM Registration and Early Networking
7:30-8:30PM Presentation and Q&A
8:30-9:00PM Open Networking

Cost: Free for Associate, Key Player, and Mogul Members; $20 General Admission

PR guru Lizzy Shaw of Lizzy Shaw Public Relations (www.lizzyshawpr.com) breaks out another section of her terrific, informative PR 101 course and teaches you how to get the word out about your business, product or service - and, just as important - how to save time and energy by building and targeting an efficient media list.

The greatest press materials, look books or press releases can’t do you any good if you’re sending them to the wrong people. To get the press you want for your business or services, you need know how to find the people who are reporting, writing, talking and tweeting about you and your industry.

Learning how to blow your own horn can be one of the hardest things to do. Let Lizzy show you how to find the right media outlets so that the right people will get the information they need to talk about you and make you a star!

Lizzy walks you through the steps you need to take in order to target the proper media and build an effective, receptive list.

We've also got tons of giveaways (more than last time!), so don't miss out on those either! Come have a snack, network with like-minded entrepreneurs and listen to Lizzy Shaw as she gives you the straight talk on how to get talked about!

A long career in the entertainment business as a television movie producer and development executive taught Lizzy Shaw to be persistent, to stay friendly with the people she met along the way and to be comfortable with a telephone headset glued to her ear 10 hours a day - all valuable training if one is to become a publicist.

Lizzy Shaw Public Relations is dedicated to providing innovative and effective PR for their clients. LSPR’s past and present clients get and have gotten unparalleled press coverage across the US and around the world in print, online, in film, on television and on radio. Clients regularly get print placements in magazines such as People, InStyle, Lucky, Brides, O Magazine, US Weekly, Life & Style, Real Simple, WWD, In Touch, In Style Germany, Glamour Germany, Sunday Express (UK), Weineren (Austria) and in top trade publications. Clients make frequent appearances online in top fashion, beauty and lifestyle blogs and on television shows such as “Extra” and “Access Hollywood” - as well as many local, national and worldwide placements.

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